Google Ads / AdWords Industry Benchmarks With Infographic



Google Ads AdWords Industry Benchmarks With Infographic

If you are running Google Ads / PPC campaign or planning to run a campaign for your company or a client, you must have industry benchmarks to measure the campaign’s performance.

Industry benchmarks are really important to forecast your Google Ads / PPC campaigns if you are planning a media plan for your company or a client in terms of Average CTR, Average Cost Per Click, Average Conversion Rate and Average Cost Per Action/Acquisition.

Find out the most important Google Ads / AdWords industry benchmarks for your campaign. This will help you in optimizing your campaigns.

Average CTR ( Click-Through Rate ) in Google Ads by industry (Search and Display)

Average Click-Through Rate in Google Ads by Industry
IndustryAverage CTR (Search)Average CTR (GDN)
 Advocacy 4.41%0.59% 
 Auto 4.00%0.60% 
 B2B 2.41%0.46% 
 Consumer Services 2.41%0.51% 
 Dating & Personals 6.05%0.72% 
 E-Commerce 2.69%0.51% 
 Education 3.78%0.53% 
 Employment Services 2.42% 0.59% 
 Finance & Insurance 2.91%0.52% 
 Health & Medical 3.27%0.59% 
 Home Goods 2.44%0.49% 
 Industrial Services 2.61%0.50% 
 Legal 2.93%0.59% 
 Real Estate 3.71%1.08% 
 Technology 2.09%0.39% 
 Travel & Hospitality 4.68%0.47% 

Average CPC ( Cost Per Click) in Google Ads by industry (Search and Display)

Average Cost Per Click in Google Ads by Industry
IndustryAverage CPC (Search)Average CPC (GDN)
 Advocacy$1.43$0.62
 Auto$2.46$0.58
 B2B$3.33$0.79
 Consumer Services$6.40$0.81
 Dating & Personals$2.78$1.49
 E-Commerce$1.16$0.45
 Education$2.40$0.47
 Employment Services$2.04$0.78
 Finance & Insurance$3.44$0.86
 Health & Medical$2.62$0.63
 Home Goods$2.94$0.60
 Industrial Services$2.56$0.54
 Legal$6.75$0.72
 Real Estate$2.37$0.75
 Technology$3.80$0.51
 Travel & Hospitality$1.53$0.44

Average CVR ( Average Conversion Rate) in Google Ads by industry (Search and Display)

Average Conversion Rates in Google Ads by Industry
IndustryAverage CVR (Search)Average CVR (GDN)
 Advocacy1.96%1.00%
 Auto6.03%1.19%
 B2B3.04%0.80%
 Consumer Services6.64%0.98%
 Dating & Personals9.64%3.34%
 E-Commerce2.81%0.59%
 Education3.39%0.50%
 Employment Services5.13%1.57%
 Finance & Insurance5.10%1.19%
 Health & Medical3.36%0.82%
 Home Goods2.70%0.43%
 Industrial Services3.37%0.94%
 Legal6.98%1.84%
 Real Estate2.47%0.80%
 Technology2.92%0.86%
 Travel & Hospitality3.55%0.51%

Average CPA ( Average Cost Per Action) in Google Ads by industry (Search and Display)

Average Cost Per Action in Google Ads by Industry
IndustryAverage CPA (Search)Average CPA (GDN)
 Advocacy$96.55$70.69
 Auto$33.52$23.68
 B2B$116.13$130.36
 Consumer Services$90.70$60.48
 Dating & Personals$76.76$60.23
 E-Commerce$45.27$65.80
 Education$72.70$143.36
 Employment Services$48.04$59.47
 Finance & Insurance$81.93$56.76
 Health & Medical$78.09$72.58
 Home Goods$87.13$116.17
 Industrial Services$79.28$51.58
 Legal$86.02$39.52
 Real Estate$116.61$74.79
 Technology$133.52$103.60
 Travel & Hospitality$44.73$99.13

Source: wordstream.com

What do you think about the industry benchmarks? Does your campaigns are up to the benchmarks in terms of performance?

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