I have a total of 13 years of digital marketing experience in Dubai, UAE and worked in both agencies and client-side. As a true professional, I have run many successful campaigns and help companies to grow their business and achieve ROI through media mix and marketing strategies. Below a detailed timeline for my work experience in multinational and local based companies.
ITP Media Group (Dubai, UAE)
Head of Search
2018 to Present
Role: Leading search department with hands-on and strong technical experience, responsible to optimize and improve organic traffic across all business and consumers websites, newly launched mobile Apps, supporting social media team along with reporting, analysis, referral and paid traffic, proposals and presentations. A few websites below
Majid Al Futtaim | Carrefour Hypermarkets LLC (Dubai, UAE)
SEO, SEM, Digital Marketing Manager
2017 to 2018
Role: Leading digital marketing team and responsible for SEO, SEM, Mobile App, display (GDN), newsletters and other social media, search console, GTM and digital marketing channels across all Carrefour websites. Also responsible to increase online sales for non-food and e-food sections.
Key Responsibilities at Majid Al Futtaim Carrefour Hypermarkets LLC
- Planning and optimizing (SEO) Carrefour UAE and all corporate websites across the region (desktop & mobile version)
- Responsible to increase online sales for non-food and e-food sections through SEO
- Planning & executing all paid search (SEM) campaigns for Carrefour UAE and Carrefour Now
- Running Mobile App Campaign (UAC) to increase downloads for Andriod & iOS apps (MyCLUB)
- Responsible for daily, weekly and monthly email marketing campaigns for both food and non-food section
- Helping social media team executing brand awareness and lead generation campaigns for food and non-food section
- Responsible & running AlwaysOn and Promotional SEM campaigns for non-food and e-food sections across Carrefour UAE and Carrefour Now
- Responsible to optimize (SEO) all other Carrefour e-Commerce & corporate websites
- Implemented & managing Google 360 (GAP) for UAE along with other ecommerce & corporate websites
- Organized & managing Google Search Console for Carrefour UAE and all ecommerce & corporate websites
- Organized & managing Google Tag Manager for Carrefour UAE and all ecommerce & corporate websites
- Responsible to bring new SEO and SEM tools in-house to improve the performance of websites
- Liaising with the content team to optimize websites with the content strategy for Carrefour UAE and all ecommerce & corporate websites
- Liaising with UI/UX team to improve user experience for Carrefour UAE and all ecommerce & corporate websites
- Working closely with the development/production team for the implementation of technical changes for Carrefour UAE and all ecommerce & corporate websites
- Media planning, budgeting & KPIs forecasting for upcoming promotional SEM campaigns
- Creating and analysing sales funnels to improve overall website performance and online sales
Memac Ogilvy (Dubai, UAE)
2012 to 2017
Role: Responsible for all search, SEO, SEM, display (GDN), programmatic campaigns and analytics for international and local brands along with media buying and planning, reporting, proposals and presentations.
Key campaigns and projects at NEO@Ogilvy
- Managing all paid search (SEM) activities for IBM products (IBM cloud, systems, security, mobile, analytics, commerce, and more) – Achieving objectives/targets by downloading whitepapers, Webcast, brochure, and eBooks
- Optimizing (SEO) Volkswagen’s 9 regional websites in English and Arabic (desktop & mobile version)
- Paid search (SEM) campaign for RSA Insurance for motor, travel & home insurance products
- Paid search (SEM) campaign for MetLife for family, terms, life insurance & investment products
- Paid search (SEM) campaign for American Express for Platinum, Gold & Charge card products.
- Universal App Campaign / Download mobile app campaign for The Entertainer
- Paid search (SEM) campaign for Volvo Cars for all car models in Gulf.
- Paid search (SEM) campaign for IHG (InterContinental Hotel Group)
- Brand awareness paid search (SEM) campaign for Taj Hotels Dubai
- Paid search (SEM) campaign for NCBC in Saudi Arabia market for different products (Tadawul, Funds, Equity, DEDCO etc.)
- Run Free AJ Staff paid search (SEM) campaign for Al Jazeera and increased awareness
- Optimized (SEO) Philips Style Shaver campaign
Alsayegh Media (Dubai, UAE)
SEO and SEM Specialist
2010 to 2012
Role: Planning, executing and reporting on SEO and SEM campaigns along with social media and display advertising for local and international brands.
Key campaigns and projects at Alsayegh Media
- Planning, executing and reporting on SEO and SEM campaigns along with social media and display advertising
- Proven track record of increasing traffic, ROI and brand awareness through SEO & SEM campaigns
- Managing Google Analytics and webmaster tool for local clients
- Pitching new clients, proposals, market research and presentations
ITP Media Group (Dubai, UAE)
SEO and SEM Specialist
2007 to 2010
Role: SEO and SEM campaigns to enhance organic and paid traffic for all ITP’s websites to keep top on Google and other search engines. Analyze, review & improve website traffic and brand awareness.
Key Responsibilities at ITP Media Group
Run SEO and SEM campaigns to enhance organic and paid traffic for all ITP’s websites to keep top on Google and other search engines. Analyze, review & improve website traffic and brand awareness.
Nextbridge Ltd. (Lahore, PK)
Project Assistant – SEO
2006 to 2007
Role: Responsible for running SEO campaigns for international clients along with monthly reporting, calls and proposals how to improve organic traffic.