Category: How To


How to Use Regular Expressions RegEx in Google Analytics – Tips and Guide

Regular expressions or RegEx are used to find specific patterns in a list. In Google Analytics, RegEx can be used to find anything that matches a certain pattern. Regular expressions provide a powerful and flexible way to describe what the pattern should look like, using a combination of letters, numbers, and special characters. For example,… More »

broad match modifier, exact and pharse match keywords excel formula 2

Microsoft Excel is a powerful tool and a few of simple Excel formulas can make your life easier when you are dealing with keyword match types such as Broad Match Modifier (BMM), Exact Match and Phrase Match. Targeting right keyword match for your Google Ads/Adwords campaign could prove the most cost efficient and increase the… More »

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