Google’s August spam update: an evidence-led checklist for reviewing rankings, AI Overviews and site quality.
SEO
Article schema author URL: learn how to add, validate and maintain this recommended Google structured-data property.
Google’s Search Console AI performance report gives eligible site owners a dedicated view of how their URLs appear in generative AI features in Google Search. It is useful for understanding visibility, but it is not a separate ranking score or a promise of traffic. For a business such as Kayaar, the report is best used
The SEO landscape is evolving rapidly as AI-powered search experiences become more common. Instead of rewarding content that simply targets keywords or achieves high SEO scores, modern search engines increasingly prioritize clarity, usefulness, and reader experience. For bloggers, this means creating content that’s easy to understand, answers users’ questions directly, and provides genuine value. Recent
Google has responded to growing concerns about AI-powered search reducing website traffic by sharing new insights into how its AI Search features interact with the web. According to Nick Fox, Senior Vice President at Google, the company’s AI-powered search experiences are now sending billions of clicks to websites every week, while Google Search overall continues